Introduction to SEM in Dubai
Search Engine Marketing (SEM) helps generate website visibility and brand awareness. It is a form of digital marketing which enables businesses to generate qualified leads and sales. The process includes:
- Content Management for the website
- SEO (Search Engine Optimization)
- Keyword research and analysis for effective content management and SEO
- PPC (Pay Per Click)
- SMM (Social Media Marketing)
- Other Search Engine Related tools and services
Search Engine Optimization (SEO)
Search Engine Optimization is a process OR technique which is effective in improving the visibility of a website or a particular web page in the search engines( like Google, yahoo, Bing, AOL, Yandex etc). This process helps a website position and rank its content for the relevant keywords hence resulting in qualified leads and sales conversion.
These search results are referred as natural, unpaid or organic results
Pay Per Click (PPC) advertising comes under the umbrella of paid internet traffic generation. It is the dollar amount an advertiser spends to get an advert clicked over the internet. This sort of advertising technique helps improve a website’s traffic, mainly through the search engines (like Google, Yahoo, Bing, ). It is known as sponsored or paid results.
Pay Per Click is also commonly referred by the term cost per click, where one advertises on search engines, networks and publisher websites and pays a certain amount of money each time a client clicks on the advert and then it is transferred to an advertisers website.
We can help your Company Website drive, qualified Leads and Sales, through a variety of paid and organic tools at reasonable rates. Kindly Contact us for further discussion.